🌱 GRASS IS GREENER 🌱

🌱 GRASS IS GREENER 🌱

When I started JHJ I would not let online only sellers in. I grew up in a mom and pop retail store and I was mad at online dealers selling directly to the public. I've come to realize selling on-line only is HARDER than in a store.
Just to get someone to your website costs $$ a lot and once they are there the conversion rate is 1%. Every customer looks online, but to get someone to spend big bucks with no emotional connection is very hard.
We sell an emotional purchase. People want to SHARE their love with others, that's why they walk into your store. MOST of wedding rings are still bought from independent jewelers. Most in a retail store.
I talked to a online seller about how hard it is. He spent 3 months sending pictures videos talking to a customer only to have her ghost.
He can't sell experience, YOU can. We all think the grass is greener, but selling on-line is hard. Will all of its troubles, Be thankful if you have a store or office to go to.
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